Having more access to how your content and account is performing on TikTok thanks to analytics can help you understand further the platform.
In this article you'll find out step by step how to check your TikTok analytics and use use them to calculate your viewer to follower conversion rate.
1. Switch to TikTok Pro Account to view your analytics
Before you do anything else on TikTok, switch you account to a Pro Account. This is what allows you to gain access to your analytics. You'll want to do this as soon as possible so TikTok can start tracking your overall audience and published content.
Switching to a Pro Account is an easy and simple process. Start by going into your account's settings. Then click on Manage My Account. On the next page all the way at the bottom tap on Switch to Pro Account. Once you've done that, you'll be prompted to select a category. Choose the one which is most relevant to your account, but don't worry this won't be displayed publicly on your profile.
Once you've done this, the last step will be to verify your email.
If you can't do this you can also use a mobile phone number and receive a text instead.
Once you've done all of this your Pro Account should be all set up. Now if you navigate back to your Settings menu you should see the Analytics tab.
Although you now have access to your TikTok analytics, you won't actually see any data there yet. This is because you've only just setup your account. You need to wait 7 days until TikTok starts display your account's analytics.
After these 7 days, your account will start showing data about your account and it's content. When it comes to what you actually get in these analytics, there are three main categories.
- Account Overview Analytics
- Content Insights
- Follower Insights
You can tap on each one of these tabs and get a deeper look into each one.
2. TikTok Account Overview Analytics
Under the overview tab, you get access to three key parts of data. Video views, Followers and Profile Views. These are helpful to get an understanding of how your content is performing.
At the top of the overview tab is where the video views are displayed. Here you can see how many views you got in total or on individual days in the past 7 or 28 days.
Just below the video views, here you can see your total amount of followers over the past 7 or 28 days.
This graph is useful due to the fact that you can pinpoint a growth surge to a specific video post just by aligning the dates. So you can see what content has performed well and converted viewers into followers.
The last section under the profile overview tab, profile views allows you simply to see the amount of TikTok users that have visited your profile in the past 7 or 28 days. Again because this is broken down by day, you can see what content is driving people to view your profile.
Although this data is pretty basic, it can still be very useful to understand how your account is performing. For an example you can also calculate your video watcher to follower conversion rate and I'm going to show you exactly how using my numbers.
So I got 82,225 views on my videos, this led to 272 profile visits for the month. If I want to know the percentage of video viewers that converted into profile visitors over the last 30 days, I can calculate this percentage by using the following formula.